Situation: You’re a recent graduate with retail sales experience wanting to move into bookkeeping, accounts receivable, or something similar. LinkedIn Headline: Senior Vice President | Strategic Planning, Business Transformation, Mergers and Acquisitions Situation: You’re a Senior executive wanting to move into a C-level role. LinkedIn Headline: Executive Assistant | Media Relations, Social Media Management, Corporate Communications ![]() Situation: You’re a career changer who wants to move from office administration into communications or marketing. Identify the keywords that show hiring managers and recruiters why you are the right person for the position.Choose keywords that are relevant to your current career goal.Include keywords that describe more of what you did in the role that might be missed if recruiters only see the job title.Tips for selecting the right keywords include: ![]() Then add keywords to take advantage of the 100 characters available in the headline field. The key to a good headline is to lead with your previous job title or the bulk of your experience. Headline Examples for Jobseekers on LinkedIn When You’re Unemployed This is because busy recruiters may not get any further than your headline if they don’t think it’s relevant to their search. The second reason is to optimize the viewable portion of your profile when recruiters pull up a list of potential job candidates. “Create a keyword-rich headline that includes your target job title(s) and brand.” There are two reasons The first reason is to leverage the high value that the search algorithm used by LinkedIn places on the headline. The most important part of your profile is the headline. You can list up to 50 keywords, so be sure to use them all! LinkedIn Headline for Unemployed Jobseekers The easiest place to make sure all applicable keywords are represented is to add them to your Skills section. If you notice missing keywords, add them in as appropriate. Then refer to your profile and see if you have the same keywords reflected in your text. In addition, “Be aware of keywords that your target audience is looking for and incorporate those throughout the profile.” The best way to identify keywords is to study job ads. ![]() “Make sure to have a well-written, engaging profile that speaks to your target audience.”
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